Archive for the ‘Big Bell Dogma’ Category

The Fight

Wednesday, November 25th, 2009

It all started at the beginning of October, when Verizon launched the “There’s a Map for that” ad. Not long after, AT&T responded with a(n unsuccessful) lawsuit, and ads of their own. And, as if AT&T alone wasn’t enough of a sparring partner, later in October Verizon introduced it’s Android plans with an ad directly aimed at Apple’s iPhone. Of course, Apple has engaged in the fight.

So, what should we at Sprint think of this? On one hand, it’s great to have two Big Bell Dogmatists slugging it out, spending all their energy dragging each other down in the public arena. It makes both of them look ugly.

But, on the other hand, is it good for us to just sit on the sidelines? Sure, we enjoy the same benefits over AT&T and the iPhone that Verizon is making a big stink about, but how many people know that? Our 3G map is much bigger than AT&T’s (looks a lot like Verizon’s), we’re regularly recognized for having the most reliable and fastest 3G network, and of course, we’re the first with 4G. And like Verizon, we have two great Android devices, the HTC Hero and the Samsung Moment.

So what do you think? Is Sprint best served by sitting on the sidelines as Verizon dukes it out with AT&T and Apple, or would we do better by jumping in the ring ourselves?

Big Bell Dogma: October 2009

Wednesday, November 4th, 2009

As we work to build mobility into every product, service, and process, our greatest inhibitor is the mindset represented by those who defend the tethering of products and processes to specific places. This mindset is fueled by the investments that have been made that establish power in the companies, departments, and individuals that stand in the way of mobilizing our lives and our businesses. These investments are not always in hard assets, but often are investments of time and experience to establish intellectual and relational assets. We should expect our assault on these ways to be defended to the death. Here are recent examples:

Big Bell Dogma: September 2009

Tuesday, September 29th, 2009

As we work to build mobility into every product, service, and process, our greatest inhibitor is the mindset represented by those who defend the tethering of products and processes to specific places. This mindset is fueled by the investments that have been made that establish power in the companies, departments, and individuals that stand in the way of mobilizing our lives and our businesses. These investments are not always in hard assets, but often are investments of time and experience to establish intellectual and relational assets. We should expect our assault on these ways to

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be defended to the death. Here are recent examples:

Big Bell Dogma: August 2009

Tuesday, September 1st, 2009

As we work to build mobility into every product, service, and process, our greatest inhibitor is the mindset represented by those who defend the tethering of products and processes to specific places. This mindset is fueled by the investments that have been made that establish power in the companies, departments, and individuals that stand in the way of mobilizing our lives and our businesses. These investments are not always in hard assets, but often are investments of time and experience to establish intellectual and relational assets. We should expect our assault on these ways to be defended to the death. Here are recent examples:

Big Bell Dogma: July 2009

Saturday, August 1st, 2009

As we work to build mobility into every product, service, and process, our greatest inhibitor is the mindset represented by those who defend the tethering of products and processes to specific places. This mindset is fueled by the investments that have been made that establish power in the companies, departments, and individuals that stand in the way of mobilizing our lives and our businesses. These investments are not always in hard assets, but often are investments of time and experience to establish intellectual and relational assets. We should expect our assault on these ways to be defended to the death. Here are recent examples:

Big Bell Dogma: May 2009

Saturday, June 6th, 2009

As we work to build mobility into every product, service, and process, our greatest inhibitor is the mindset represented by those who defend the tethering of products and processes to specific places. This mindset is fueled by the investments that have been made that establish power in the companies, departments, and individuals that stand in the way of mobilizing our lives and our businesses. These investments are not always in hard assets, but often are investments of time and experience to establish intellectual and relational assets. We should expect our assault on these ways to be defended to the death. Here are recent examples:

Cutting the Cord on Big Bell Dogma

Thursday, April 30th, 2009

Two months ago I participated in eComm. What a great event! (Thanks Lee!)

My talk was on “Cutting the Cord on Big Bell Dogma.” I think it’s a pretty compelling

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story. You can check out the video here and the slides further down in this post.

Russ

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Mc Guire’s Presentation at eComm 2009

View more presentations from eCommConf.

Big Bell Dogma: February-March 2009

Saturday, April 4th, 2009

As we work to build mobility into every product, service, and process, our greatest inhibitor is the mindset represented by those who defend the tethering of products and processes to specific places. This mindset is fueled by the investments that have been made that establish power in the companies, departments, and individuals that stand in the way of mobilizing our lives and our businesses. These investments are not always in hard assets, but often

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are investments of time and experience to establish intellectual and relational assets. We should expect our assault on these ways to be defended to the death. Here are recent examples:

Big Bell Dogma: January 2009

Monday, February 2nd, 2009

As we work to build mobility into every product, service, and process, our greatest inhibitor is the mindset represented by those who defend the tethering of products and processes to specific places. This mindset is fueled by the investments that have been made that establish power in the companies, departments, and individuals that stand in the way of mobilizing our lives and our businesses. These investments are not always in hard assets, but often are investments of time and experience to establish intellectual and relational assets. We should expect our assault on these ways to be defended to the death. Here are recent examples:

Big Bell Dogma: December 2008

Sunday, January 4th, 2009

Bonus: Brad Reed asks “Does the AT&T breakup still matter 25 years on?

As we work to build mobility into every product, service, and process, our greatest inhibitor is the mindset represented by those who defend the tethering of products and processes to specific places. This mindset is fueled by the investments that have been made that establish power in the companies, departments, and individuals that stand in the way of mobilizing our lives and our businesses. These investments are not always in hard assets, but often are investments of time and experience to establish intellectual and relational assets. We should expect our assault on these ways to be defended to the death. Here are recent examples: