http://mcguireslaw.com/2006/04/21/converged-products-week-of-41606/ The value of any product or service increases with its mobility. Sun, 19 Mar 2017 02:11:50 +0000 hourly 1 https://wordpress.org/?v=4.4.16 http://mcguireslaw.com/2006/04/21/converged-products-week-of-41606/#comment-24 Mon, 24 Apr 2006 15:57:13 +0000 http://mcguireslaw.com/?p=53#comment-24 While convergence of different capabilities into a tiny device such as cellphone is generally a good thing as law of mobility implies, we need to pay attention to law of diminished return as “feature fatigue” could emerge. Researchers have found that consumers are tantalized by those extra gizmos and functions on products they buy, believing they make them more useful. But soon frustration sneaks in, even with the most skilled users. Alienated consumers abandon those products in favor of others that do less better. “Feature fatigue” probably is not directly related to the Law of Mobility, but if it decreases the value the law brings, careful planning of the convergence will be warranted.

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